Senior Manager/ Manager, Partnerships Management

Marketing · Hong Kong, Hong Kong
Department Marketing
Employment Type Employee

The Company

New, ambitious and dynamic, Football Marketing Asia (FMA) is set to be Asia’s leading sports marketing agency.


FMA is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Our comprehensive mandate covers the rights for all major AFC National Team and Club competitions, including the AFC Asian Qualifiers - Road to Qatar, AFC Asian Cup, AFC Women’s Asian Cup, AFC Women’s Olympic Qualifiers, AFC Champions League, AFC Cup as well as AFC youth and futsal competitions.


Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

The Role

The Senior Manager/Manager, Partnerships Management position will form part of the Partnerships Account Management team.  The primary purpose of this role is to play a key client management role with a focus on the Mainland China market, acting as a key team-wide coordinator to lead the daily communication with assigned client/sponsor and to facilitate day-to-day client/sponsor requirements and projects.  The role will also support the team on sponsor activation ideation, planning and rights delivery.  A pivotal role across the Marketing Activation side of the department.


The role requires a proactive, highly organised, personable and service-minded individual, with excellent attention to detail.  The selected candidate must thrive and enjoy working in a complex and dynamic business environment, dealing with a wide range of daily tasks.


Key Responsibilities

Account Management:

  • Ensure contractual rights are being delivered to sponsors/partners at the highest standards
  • Provide consultative advices and to assist sponsors/partners to fully maximise their contracted rights as necessary and to meet their partnership objectives
  • Within the Partnerships Account Management team, to support the VP of Partnerships on general team administration, communication and project management to assist with day-to-day client management tasks
  • Central coordination of client related appointments, business trips and scheduling of internal and external meetings and events across the region
  • Manage relationships with various vendors required across the department
  • Develop and foster relationships with key contacts from sponsors/partners
  • Work closely across internal departments – with Marketing, Operations and Media
  • Support the Partnerships Account Management team with the development of internal and external documents

Event Management:

  • Travel to various venues across Asia onsite to support on commercial rights and delivery

Sales & Solutions:

  • Support and assist with research and ideation for the Partnerships Sales and Solutions teams in the development of sales presentations and proposals

Skills, Experience and Qualifications

  • 5+ years’ Account Management experience within a Partnerships, Sponsorship or Operations led role in the sports industry
  • Exposure and experience within Mainland China and Asia, paired with having worked in an international environment, with exposure outside of Hong Kong
  • Ability to manage multiple clients and tasks simultaneously, and handling projects in a fast-paced high-pressure, rapid-growth environment
  • Excellent client servicing mentality and a ‘can do’ team player attitude
  • Strong organisational skills, with excellent attention to detail
  • Ability to deal with various levels of internal and external stakeholders
  • Emphasis on timelines and delivery of projects under pressure
  • Flexibility and teamwork, with excellent initiative and a professional demeanour
  • Proactive with the ability to prioritise high workload
  • Highly proficient in Microsoft Office (PowerPoint, Word, Excel and Outlook)
  • Excellent verbal and written communication skills in Mandarin (ideally as the candidates first-language) and English
  • Experience of working in and/or a passion for football an advantage
  • University undergraduate degree or equivalent mandatory
  • Additional languages an advantage, but not a must
  • Candidate having the right to live and work in Hong Kong an advantage, but not a must


Interested parties please apply with your application letter, resume, current and expected salary, and availability by clicking "Apply " 


Applicants who are not invited for interviews within 6 weeks may consider their applications unsuccessful. Personal data collected will be treated strictly confidential and be used for the purpose of recruitment only. All collected information will be kept on our files for 12 months.


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  • Location
    Hong Kong, Hong Kong
  • Department
  • Employment Type